DreamScape HighPerformance General.jpgDreamScape High Performance 3.0 Series is a premium version of our most popular original DreamScape products.  The look is the same, but enhancements specific to Latex printing systems promote a more consistent printing experience.  

While the original product is still available and should be suitable for most users,   The DreamScape High Performance Series features both formulation and construction enhancements that make it more reliable.  

DreamScape High Performance will work with Latex, Solvent, Eco-Solvent, and UV curable inkjet systems.  

We strongly encourage all Latex users to migrate to High Performance for their wallcovering needs.   Four of our most popular textures are available:  HP Suede, HP Matte, HP Mystical,  and HP Canvas.


Market Update:  3/2020 ---  


1. What is High Performance Dreamscape? 

a. In 2016 we introduced a special version of Dreamscape with enhancements to both the physical construction and the chemistry of the printable surface.  We call this product High Performance, and it is primarily intended for Latex printing systems, although other inkjet systems could also see some minor improvements.  

b. While initially launched in our most popular texture “Suede”,  we later introduced the additional textures HP Matte, HP Mystical, and HP Canvas to afford more options to Latex users. 

c. Late in 2018 we further improved the coating formulation to dramatically increase both shelf life and resistance to surface contaminants. We refer to this updated version as 3.0 


2. What are the enhancements? 

a. Advanced Vinyl Processing - results in improved dot gain 

b. Enhanced Mechanical Stability - deeper color saturation 

c. Enhanced Temperature Stability - greater print uniformity across solid fields 

d. Advanced Coating  - extends shelf life and blocks oils from reaching printable surface 


3. Why is it important? 

a. High Performance Dreamscape is documented to improve consistency and print compatibility with Latex print systems.  

b. Many latex printers use a lot of heat for drying which can complicate processing of vinyl films.  High Performance resists deformation from high heat and is better able to maintain a flat profile through the platen. 

c. High Performance version 3.0 utilizes a special coating which prevents oils that are released from aged materials, such as plasticizers in vinyl,  from migrating to the printable surface.  Latex inks can be particularly sensitive to migrating oils which can result in poor print results. 


4. How do I know if the product I have is the newest 3.0 version? 

a. All Dreamscape products come with a production lot serial number. ID labels are stored both on the roll as well as in the core.  Lot numbers greater than or equal to 228141 represent the 3.0 version. 

5. Why is the price being reduced?

a. In the 4 years since launch,  the High Performance products have seen significant growth.  As our production volume has increased, so has our manufacturing efficiencies.  This product is a premium over some standard Dreamscape items,  but we have reduced the differential to 6%.  

b. It is our hope that the lower price will encourage more Latex users to take advantage of the benefits listed above. 

6. Will Latex users still be able to use the standard Dreamscape ( non High Performance) products

a. Yes, but Dreamscape Technical Support will be limited b. Since 3.0 has been released to the public,  Dreamscape has nearly eliminated tech support calls related to print defects.